Christopher Sicoli's Professional Portfolio

Thanks for browsing my professional portfolio, which highlights my work across all digital mediums. From specialized copywriting to live events to long form videos, my ability to craft content that maintains the necessary tone and voice of your brand allows your business to grow the right way.

SEO Copywriting

Improving website search engine rankings and increasing organic traffic through proven SEO copywriting strategies. From proper meta tags and page titles to high-quality keyword stuffing, I stay up to date with Google algorithm updates to ensure I'm staying as competitive as possible.

Examples:

Achievements:

  • Acquired over 1,100 keywords and phrases across pages 1-5 on Google, including the elusive "best hard money lender" phrase.

  • Created over 50 different landing pages to obtain localized and specialized keywords and phrases to support new markets & audiences.

  • Organic growth of 18% YOY.

Blogs & Thought Leadership 

Establishing your company's authority through thought leadership content and driving traffic to your website through well-researched and engaging blog posts. Short-form, long-form, content for beginners or for experts, I'm an adaptable copywriter that looks for gaps in existing industry content to win audiences & keywords. Note- Scotsman Guide contributions were ghost written by me.

 

Examples:

Achievements:

  • Established contributor relationship with Scotsman Guide, an industry leading publication for hard money.

  • "Best Places To Invest" series became industry standard.

  • 80+ blogs all conceptualized, researched, and written by me. Included SEO optimization, custom images & video when appropriate.

Email Marketing

Emails are among my favorite marketing tools, as the results are quick and direct compared to SEO. My ability to craft messaging needed to match the intended audience led to consistently high open rates & click through rates, while the expansive drip campaigns I created and managed gave our sales force a strong passive lead generation tool.

 

Examples:

 

Achievements:

  • Managed & leveraged subscribed audience of 130,000 to boost sales & event attendance.

  • Average 30% open rate, 2% CTR

  • Strategized, created, & executed comprehensive drip campaigns to various audiences (new customers, lapsed customers, VIP customers, etc.).

Videos & Images

All videos and images below are fully my creations, from idea to execution. These are just a handful of the various digital assets I created to support marketing efforts which also included flyers, brochures, event signage, and more.